In the world of beauty and makeup, Joy Adenuga has made a name for herself as a first-class makeup artist. With over a decade of experience, Joy uses her refined artistry to empower women, no matter the occasion, through the power of makeup.
Joy’s work portfolio includes a diverse range of projects from celebrity red carpet events to numerous magazine covers. Her work has also been featured on Vogue and Elle magazine. While she’s worked with many different clients, Joy has additionally distinguished herself as a renowned bridal makeup artist in the UK. Her tailored and flawless application on every bride she works with has earned her the title of “Makeup Artist of the Year” twice, awarded by UK African Wedding Awards.
Besides being a full-time makeup artist, she hosts masterclasses mentoring over 250 students who are eager to learn from her craft. Her achievements have opened doors to collaborations with well-known makeup brands such as Tom Ford, SmashBox, and Clinique, to name a few.
After years of doing clientele work, Joy noticed something lacking within the makeup industry when she’d create eye looks for her clients. While heavy and voluptuous false lashes were widely available in the market, Joy noticed her clients wanting a more natural yet defining eye look.
She followed these requests and took it into her own hands to design a set of false lashes, “for those who wanted to frame their eyes with a feminine, delicate yet visible set of lashes when photographed.” – Joy.
This led to the creation of her brand, By Joy.
Joy named her first lash collection “Flower Power,” to encapsulate the lightweight yet beautiful touch these lashes add to the eyes. With 4 differently designed lashes, they all serve 1 purpose; to accentuate the eye’s shape while maintaining a natural and delicate appearance.
“False lashes add definition to the eyes. They enhance the look of your natural lashes by making them look lush and full. Strip lashes are a better alternative to using mascara that may cause your natural lashes to become brittle with daily use. For day to day wear, I recommend a natural looking pair with a thin band like our Baby’s Breath eyelash.”
By Joy eyelashes are made from cruelty-free material and come with sustainable packaging. With proper and gentle care, these lashes can be reused multiple times. If you’re looking for a defining and complimenting pair of lashes for everyday looks or special occasions, you can purchase your first pair at www.byjoyadenuga.com