The launch of the Hanifa Pink Label Congo collection was nothing short of spectacular!
Featuring 3D models, the virtual IG live fashion show was able to showcase the vibrant African inspired designs that Hanifa has come to be known for.
A statement from Anifa Mvuemba about the Pink Label Congo collection on the Anifa website reads:
“Riddled with a painful history, the beauty of Congo is often untapped and overlooked. The gentleness, beauty, history, poise, majesty, strength, power, and hope of the Congolese spirit inspired this collection. When creating each piece, I was reminded of the stories my mother told me of the women she knew back home in Congo. Women who suffered great loss but still, mustered every ounce of strength everyday to show up. My hope is that this collection inspires all women to stand tall in their power and like the Democratic Republic of Congo, to use their history, whether pretty or painful — to redesign their future. My country, the land of Congo, is ripe with an abundance of natural resources — the greatest of which are its people — its women.”
The woman behind the brand
The Hanifa fashion label was founded by 28 year old Anifa Mvuemba from the Democratic Republic of Congo. Mvuemba started her fashion design career by sewing bespoke outfits for friends and family. After sharing some of her designs on Instagram, her popularity grew and she soon began making outfits for customers too before launching her first collection in 2012.
Not long after launching her own line, Mvuemba was selected for Teen Vogue’s Generation Next mentorship initiative intended to bring young designers forward in the fashion industry.
Her use of African inspired bold vibrant colours and figure hugging designs have caught the eye of many celebrities including Lizzo and Kylie Jenner who have both been spotted wearing her brand and you can wear it too!
Some of our favourite pieces from new the collection include:
Zaire Denim Set
Kinshasa Backless Mini Dress
Jolié Maxi Dress
To view the full collection and to learn more, visit hanifa.co.
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